AFRICAN NOVA SCOTIAN MUSIC ASSOCIATION
ANSMA is a not-for-profit organization dedicated to the development, promotion and enhancement of African Nova Scotian music, locally, regionally and internationally.
Since October 2024, I have created event programs, sponsorship packages, brochures, social media posts, and table tents for this organization.
Client
African Nova Scotian Music Association
Timeline
Sep 2023 - Present
Role
Graphic Design
Design Brief:
The ANSMA committee needed an event program for the 25th Anniversary. They asked that the program that would provide attendees with all of the necessary event information, including:
Event schedule
Staff statements
Information about the company
Artist biographies
Award types & nominees
Paid advertising placement
Sponsor listings
Branding Guidelines:
This event program would serve as the public's first introduction to ANSMA's new branding. The package included a new visual identity which included the following:
A color palette
Typography for headings, subheadings & text
Visual graphic devices
New logo variations
Project Role:
As the graphic designer, I was responsible for formatting the text, images, and other assets I was provided with to align with the needs of the ANSMA committee.
Additionally, I formatted the final product for both digital and print, use, sending the file with the necessary specifications (color profile, dimensions, etc.) to the printing house. The following tools were used throughout the project development:
Event Graphics & Print Materials
For the 25th, 26th, and 27th Annual African Nova Scotian Music Awards, I designed a variety of digital and print materials based on the new branding package guidelines, which include a new color palette, fonts, and graphic devices. Below are examples of the graphics across the years.
2025 Table Tents
2024 Brochure
2024 Brochure Side 1
2024 Brochure Side 2
2025 Brochure
Social Post Theme 1
Social Post Theme 2
Social Post Performer
Social Post Performer
Social Post Performer
Social Post Dress Code
Social Post Performer
Social Post Music
Social Post Sponsors
Sponsoship Deck Cover
Sponsoship Deck Event
Sponsoship Deck Ad Placment
Sponsoship Deck About
Sponsoship Deck Theme
Digital Program Cover
Digital Program ROS
Digital Program Director Msg.
Digital Program Artist Feature
Digital Program Sponsors
Key Takeaways
For the African Nova Scotian Music Association, I designed a cohesive set of print and digital materials, including a sponsorship package, event program, and promotional assets. These designs elevated the organization’s visual identity and strengthened its community presence. The goal was to create professional and engaging materials that reflected ANSMA’s mission to celebrate and support African Nova Scotian artists while appealing to potential sponsors and partners.
Developed a polished sponsorship package that helped ANSMA expand its network and raise over $50,000 in community and corporate sponsorships.
Attracted support from major partners including FACTOR, TD, Support for Culture, and the Black Opportunity Fund.
Elevated brand presentation through consistent typography, color, and layout across print and digital materials.
Contributed to a record sponsorship year and strengthened ANSMA’s ability to communicate its mission and attract long-term supporters.