AFRICAN NOVA SCOTIAN MUSIC ASSOCIATION

ANSMA is a not-for-profit organization dedicated to the development, promotion and enhancement of African Nova Scotian music, locally, regionally and internationally.

Since October 2024, I have created event programs, sponsorship packages, brochures, social media posts, and table tents for this organization.

Client
African Nova Scotian Music Association

Timeline

Sep 2023 - Present

Role
Graphic Design

Design Brief:

The ANSMA committee needed an event program for the 25th Anniversary. They asked that the program that would provide attendees with all of the necessary event information, including:

Event schedule
Staff statements
Information about the company
Artist biographies
Award types & nominees
Paid advertising placement
Sponsor listings

Branding Guidelines:

This event program would serve as the public's first introduction to ANSMA's new branding. The package included a new visual identity which included the following:

A new color palette
Typography for headings, subheadings & text
Visual graphic devices
New logo variations

Project Role:

As the graphic designer, I was responsible for formatting the text, images, and other assets I was provided with to align with the needs of the ANSMA committee.

Additionally, I formatted the final product for both digital and print, use, sending the file with the necessary specifications (color profile, dimensions, etc.) to the printing house. The following tools were used throughout the project development:

CANVA

2023 Event Program

The design for the 25th Annual African Nova Scotian Music Awards is based on the new branding package guidelines, which include a new color palette, fonts, and graphic devices. Below are select pages from the 40-page program.

Social Media Posts

Below are a selection of social media posts and marketing graphics made for ANSMA’s 2025 Award Show.

Sponsorship Package

In August 2024, I designed a sponsorship deck that aligned with ANSMA’s brand guidelines, effectively supporting fundraising efforts and attracting key sponsors. Below are select pages from the document.